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How Do You Measure Social Media Engagement?
Monday, July 20, 2009 from 6:30 PM to 9:00 PM (EST)
Sydney, New South Wales
July event: How do you measure social media engagement?
Matt Granfield from DP Dialogue
Nick Holmes å Court from Buzz numbers
Jye Smith from Switched On Media
We have another speaker last minute from New York, Paull Young who participated in a round table on measurement recently http://blog.converseon.com/2008/07/29/social-media-measurement-rountable-nyc-august-7-2008/
Here's a quick bio:
Paull Young is an Account Director at New York based social media consultancy Converseon, leading accounts for clients such as Showtime, Newell Rubbermaid, Telstra and Graco Children's Products (one of Mashable's '10 smartest big brands in social media'). Since moving to the US two years ago his clients have recieved awards from the Word of Mouth Marketing Association, Society for New Communications Research, PR News, PRSA and the Webbies. Paull is the author of one of Australia's first PR blogs Young PR , which ranks in B&T Magazines top 10 Australian marketing blogs.
Heather Ann Snodgrass,
Social Media Advisor, Amnesia Razorfish
We’re hoping for enthusiastic debate and discussion around these key strategic issues:
When everything else digital is measurable with clicks and/or time spent, is social media measurable?
Is there a tyranny of technology/measurability that cannot be lived up to in measuring social media?
Are blogs and blog comments still classified as social media? Why/Why not?
What are the basic measurements that can give an idea of social media success?
How important is social media for a search strategy?
Does social media help Google rankings?
How do you measure engagement?
Is there a standard “business case” for return on investment for social media?
How do you measure influence?
How easy are key influencers to find? Are they open
to being influenced?
As social media is a really fast moving environment,
are the “measuring tools” out of date almost as soon
as they are developed?
Does intuition have a role to play in social media measurement?
Look forward to seeing you there!
When & Where
Social Media Club Sydney
The Sydney chapter of Social Media Club, a group created for the purpose of sharing best practices, establishing ethics and standards, and promoting media literacy around the emerging area of Social Media.
This is part of a global conversation about building an organization and a community where the many diverse groups of people who care about Social Media can come together to discover, connect, share, and learn.